Something like interview?
This "concept" will be something between an interview and asking stupid questions of the artist as if I were a 15-year-old wet girl-fan who is under stress and doesn't even know her own name.
Since I don't have an extra large brain capacity, everyone gets the same "questions".
Anyway, I don't think you need more + it's enough for such a basic knowledge of the artist.
To let a person know right away if he will give it a chance or not.
In any case, I'll probably be the only one reading it over coffee..